Top 10 Digital Marketing Trends for 2025
January 12, 2025 | Posted in Digital Marketing, Marketing | By B2the7
I have been in the digital landscape for the past 25+ years, and it continues to change each year (sometimes each month), driven by technological advancements, evolving consumer behavior, and increased competition. Staying ahead of the trends is necessary for
Embracing AI, Voice Search, and Personalization
April 4, 2024 | Posted in Digital Marketing | By B2the7
In the ever-changing world of digital marketing, it is crucial to maintain a competitive edge. With the arrival 2024, let’s delve into the upcoming trends poised to redefine the industry landscape. From the integration of AI and voice search to
The Power of Google My Business for Restaurants
August 13, 2023 | Posted in Branding, Business, Digital Marketing, Google Reviews, Marketing | By B2the7
In today’s digital age, having a strong online presence is crucial for the success of any business. This rings especially true for restaurants. With the rise of smartphones and the increasing reliance on search engines like Google, potential diners are
Harnessing the Power of Short-Form Video for Your Brand
June 29, 2023 | Posted in Digital, Digital Marketing, Marketing, Video | By B2the7
Welcome to the exciting realm of short-form video marketing! In today’s fast-paced digital world, attention spans are fleeting, and competition is fierce. Fortunately, short-form video has emerged as a game-changer. Whether you’re a small business owner or a social media
How to Use Data and Analytics to Drive Your Restaurant Loyalty Program
February 22, 2023 | Posted in Analytics, Apps, Branding, Digital, Email Marketing, Loyalty, Rewards, Strategy | By B2the7
You’ve set up a loyalty program for your restaurant and your customers are excited about earning points and unlocking unique rewards. But as you soon realize, there’s a lot more to running a successful loyalty program than just enabling your
What You Should Know Before Starting a Loyalty Program
February 16, 2023 | Posted in Branding, Customer Experience, Data, Digital, Digital Marketing, Loyalty, Marketing | By B2the7
Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering
Ways to Engage Your Customers With Your Marketing
February 8, 2023 | Posted in Business, Digital Marketing, Email Marketing, Loyalty, Marketing | By B2the7
The digital world has changed everything. From how we shop to how we get information, companies now have access to the same market research and analytics that can be found in brick-and-mortar stores or even their competitors’ websites. Today’s customers
Search Engine Optimization For Your Brand: The Importance Of SEO And What You Can Do To Boost It!
January 24, 2023 | Posted in Business, Content, Design, Digital, Marketing | By B2the7
Search engine optimization is the practice of making your website appear higher in search results than other websites when someone searches for a topic or keyword. Simply put, it means that your website appears higher on Google search results pages
Be the brand people are interested in
February 22, 2018 | Posted in Branding, Communications, Customer Experience, Digital Marketing, Marketing | By B2the7
Be the brand people are interested in Be the brand that people are talking about Create content that people are interested in – content that is fun and engaging – forcing your message on people doesn’t work just because you
Data in the digital world
February 20, 2018 | Posted in Customer Experience, Digital Marketing, Mobile | By B2the7
Data in the digital world is so important in driving a better customer experience, better customer expectations, better programs and in the end an experience that flows across all experiences to deliver what the customer wants in the channel they