The Top 113 Digital Marketing Experts To Follow
October 30, 2022 | Posted in B2The7 Bits, Digital, Digital Innovation, Digital Marketing, Marketing | By B2the7
It is an honor to be included on this list of so many digital marketing professionals and peers. Thank you to NOW Marketing Group and Jessika Phillips for including. Good to know that I’m doing something right that is making
An introduction to the 3 R’s – Reach, Retain & Regain
May 18, 2021 | Posted in Business, Customer Experience, Customer Journeys, Digital, Digital Innovation, Marketing, Omni Channel, Social Media | By B2the7
What are the 3 R’s? REACH, RETAIN and REGAIN. The 3 R’s use data and insights to drive the programs = increased sales, transactions and comps. What industries do the 3 R’s have the most impact? Retail, restaurant, QSR, coffee
Steps to getting more restaurant visits…
May 11, 2021 | Posted in Branding, Customer Experience, Customer Journeys, Data, Digital, Lifecycle Marketing, Omni Channel | By B2the7
The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital
Don’t Forget to Celebrate and Remember your Successes!
April 25, 2021 | Posted in Branding, Business, Career, Creative, Digital, Digital Innovation, Digital Marketing, Digital Transformation | By B2the7
A friend and co-worker reminded me of the major accomplishments we achieved as a team, collaborated on and then ran marketing programs around over the last 20 years at Papa John’s. Here are some of what we achieved as a
Helping Brands Make More Bread 🍞
April 21, 2021 | Posted in Advertising, Branding, Digital, Digital Marketing, Marketing | By B2the7
I focus on Restaurants & QSR Brands… Why Restaurants/QSR? I have 20 years of experience running successful data-driven marketing programs at Papa John’s that drove engagement, sales, transactions and increased comps. Types of brands I love working with… 1️⃣ Brands
Loyalty Programs and Rewarding Your Customers
March 23, 2021 | Posted in Branding, Digital, Loyalty, Marketing | By B2the7
A loyalty program is a great marketing strategy to reward customers based on their behavior and engagement with the brand. There are 4 high level areas of why… 1) The data you are collecting2) Reach customers3) Retain customers4) Regain customers
Episode #300 – Bernie Fussenegger gets REAL about helping Brands increase revenues
March 4, 2021 | Posted in Digital, Digital Marketing, Social Media | By B2the7
It was an honor to be the #300 guest on the Be Real Show with host Travis ‘2TALLIN’ Huff. We spend a lot of time talking about… 📌 Digital, social, engaging with audiences.📌 Customer journeys and omni-channels and strategy.📌 The
Effective Rock Star Email Marketing Campaigns
March 3, 2021 | Posted in Digital, Digital Marketing, eCRM, Email Marketing | By B2the7
Email Marketing is still one of the most effective digital marketing tools you have. Based on my past experience of leading the Papa John’s email program from 2005 – 2018 and working with other partners, there are many programs you
How Email Marketing Can Work for You
February 19, 2021 | Posted in B2The7 Bits, Digital, Email Marketing | By B2the7
Email marketing is still one of the most effective digital tool in engaging, segmenting, targeting and delivering content that is personalized and relevant for you audience. The customers have raised their had and said they want to hear from you.
Guest on the Let’s Get Real Show with Shane Shaps
February 15, 2021 | Posted in Branding, Digital, Social Media | By B2the7
Honored to be a guest of Shane’s on her “Let’s Get Real” Show! Two friends who met on Twitter, though they live in the same city, talk real conversation on social. Today we dig into how both big brands and