What are your customers asking you the most? What issues are your customers having the most problem with? Content creation takes dedication and should be living and not static. There are also side benefits outside of helping the customer like
Ask yourself, What do I know about your brands customer? How can I reach each customer? What channels do my customers like? What are my customers interests? If you don’t know these things, you need to reach out to them,
Social media has changed the way we market. We now push out a message (should be relevant and personalized) or promotion and see in real-time what our customers are saying to their friends about the message, the brand, the service,
As a customer, I don’t care how many features you roll out, I care about those new features that solve my customer problems and improve my experience with your brand. Listen to your customer before you build. Find out what
With my design background from many years ago…let the UX designers do their magic! Design and the user experience is never a finished product. A/B testing, flow, look and feel, content, colors and graphics, device experience and feedback from your
Customers are the life-line of your brand. If you aren’t taking care of them, someone else will. It is more than having a happy customer but listening & taking action when a customer is not satisfied. It is not always
Do you know what interests your customers have and why they are drawn to your brand? Shape your content and your voice for those you want to engage with…you can’t be something for everyone but you can be huge for
It is what happens after a customer complaint that show what type of brand you are. Did you respond? Did you try to understand the issue from the customers point of view – if really an issue, did you make
How are you talking to your customers? Is your content talking at them or is your content talking with them? Engage, respond, personalize and provide relevant content…but mostly, listen! #Content #Marketing #contentmarketing #customers #engagement #branding
You are a customer everyday when you are engaging with another brand – there are things you like/dislike AND you let them know and you expect them to make changes. Now, think like a customer for YOUR brand – listen
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