MarTech is a trending term that is short for marketing technology.
MarTech is the tech that Marketers use to help plan, execute and measure marketing campaigns that can be either omni-channel or cross-channel (and many other campaigns).
MarTech is great for collaborating and bringing departments together for more consistent content and communication while segmenting and targeting audiences in a more efficient manner.
What are some of the biggest MarTech challenges companies face with cross-channel marketing?
If looking for MarTech options or have questions, send me a DM. This is an area where I can help you with choices.