When was the last time you really looked at an ad or brand message and read it & why?

February 7, 2019 | Posted in Advertising, Branding, Communications, Digital360Chat, Marketing | By

When was the last time you really looked at an ad or brand message and read it & why? Most likely because you were interested in the brand and there was something that was of interest to you. Your message

Preview topic of the #Digital360Chat…

October 22, 2018 | Posted in Communications, Customer Experience, Customer Feedback, Customer Journeys, Digital Marketing, Digital360Chat, Mobile | By

Preview topic of the #Digital360Chat… Do you know who your customers are and in which channel they prefer? Answer using hashtag #Digital360Chat. Join us on Twitter November 7 @ 7pm ET. #TwitterChat #TwitterSmarter #Twitter #SPN #marketing #digital #socialmedia #digitalmarketing #customer

If you can’t explain in a simple way, then you don’t understand it yourself.

August 23, 2018 | Posted in Branding, Communications, Customer Experience, Digital Marketing, Marketing | By

If you can’t explain your product, services or programs easily, then how can you expect your customers to understand what you are doing and what your brand is offering and how you can meet their expectation? #branding #customerexperience #marketing #digital 

How do you stand apart? By knowing your audience!

August 7, 2018 | Posted in Communications, Content, Customer Experience, Data | By

How do you stand apart? Communicate to your audience with quality and relevant content that is personalized, delivered when they want in the channel they want it in. No need to guess, your audience doesn’t want that. Rely on data

Do you know what interests your customers have and why they are drawn to your brand?

July 4, 2018 | Posted in B2The7 Bits, Branding, Communications, Customer Experience, Customer Feedback, Customer Journeys, Data | By

Do you know what interests your customers have and why they are drawn to your brand? Shape your content and your voice for those you want to engage with…you can’t be something for everyone but you can be huge for

How are you talking to your customer?

June 29, 2018 | Posted in Communications, Customer Experience, Customer Feedback, Customer Journeys, Marketing | By

How are you talking to your customers? Is your content talking at them or is your content talking with them? Engage, respond, personalize and provide relevant content…but mostly, listen! #Content #Marketing #contentmarketing #customers #engagement #branding

The Customer’s Perception is Reality!

June 23, 2018 | Posted in Branding, Communications, Customer Experience, Customer Feedback, Customer Journeys, Marketing | By

Talk to your customer to see how your brand is viewed in the eyes of the customer. Find out what your are doing right and what you are doing wrong. Get feedback on the customer experience and how your voice

Listen to your customer & think like your customer

June 22, 2018 | Posted in Communications, Customer Experience, Customer Feedback, Customer Journeys, Leadership | By

Listen to your customer, talk to your customer, create a positive culture and give training for your employees so they take care of your customer, give experiences that your customer wants, not what you think they want – think like

Are you really listening to your customer or making assumptions on what they want?

June 16, 2018 | Posted in Communications, Customer Experience, Customer Journeys | By

Are you really listening to your customer or making assumptions on what they want? Let data, analytics and customer insights be part of the planning and strategy. You do want your customer to have a good experience?   #Analytics #CustomerSuccess

Hire someone with integrity and good character

June 15, 2018 | Posted in Career, Communications, Leadership | By

I would must rather hire someone with integrity and good character that meshes well with the team than hire someone with high skills that disrupts the teamwork and Collaboration of the team. #Leadership #character #teamwork #integrity