Social Tip…

September 16, 2019 | Posted in Digital360Chat, Social Media, Strategy | By

Don’t let your profile pic be an afterthought. Make sure it is a good picture that people can identify with if they see you in person. #BeYourself When I was at #CMWorld it made it easy to recognize peeps because

Is your brand “on social” or are you actually “being social?”

May 1, 2019 | Posted in Customer Experience, Digital360Chat, Social Media, Strategy | By

Is your brand “on social” or are you actually “being social?” There is a difference… On social – all about push sales messages, vanity metrics and little engagement. Being social – You are listening, engaging, building loyalty and long term

Are you Mobile First?

February 15, 2019 | Posted in Digital360Chat, Mobile, Strategy | By

Are you Mobile First? . . 90% + of mobile users keep their phone within three feet of themselves, AT ALL TIMES! . . #Digital360Chat #Mobile #MobileFirst #Digital #Social

Reminder: The first #Digital360Chat will be November 7 @ 7pm (EST) on Twitter

October 27, 2018 | Posted in Customer Experience, Digital Innovation, Digital Marketing, Digital360Chat, Innovation, Marketing, Strategy | By

Reminder: The first #Digital360Chat will be November 7 @ 7pm (EST) on Twitter using the hashtag #Digital360Chat. Mark your calendar Topics for the first #Digital360Chat are defining digital, what digital channels are the most effect, channels with most the opportunities,

How a simple #hashtag @ a baseball game encourages fan engagement/interaction via #Twitter.

June 20, 2018 | Posted in Customer Experience, Louisville, Social Media, Strategy | By

How a simple #hashtag @ a baseball game encourages fan engagement/interaction via #Twitter. During the game you posted a photo on Twitter with the hashtag #batsbaseball and the team for the Bats added to the scoreboard between innings. We are

Communication strategy

January 16, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing, Strategy | By

Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS

Growth Strategies for your Local Business (QSR) in 2017

December 29, 2016 | Posted in Digital Marketing, Leadership, Strategy | By

I received several questions over the last couple weeks from connections on what their small businesses (mainly of the QSR variety) should be doing for growth strategies in 2017. As with any business, it is always important to understand your