Reminder: The first #Digital360Chat will be November 7 @ 7pm (EST) on Twitter

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October 27, 2018 | Posted in Customer Experience, Digital Innovation, Digital Marketing, Digital360Chat, Innovation, Marketing, Strategy | By

Reminder: The first #Digital360Chat will be November 7 @ 7pm (EST) on Twitter using the hashtag #Digital360Chat. Mark your calendar Topics for the first #Digital360Chat are defining digital, what digital channels are the most effect, channels with most the opportunities,

How a simple #hashtag @ a baseball game encourages fan engagement/interaction via #Twitter.

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June 20, 2018 | Posted in Customer Experience, Louisville, Social Media, Strategy | By

How a simple #hashtag @ a baseball game encourages fan engagement/interaction via #Twitter. During the game you posted a photo on Twitter with the hashtag #batsbaseball and the team for the Bats added to the scoreboard between innings. We are

Communication strategy

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January 16, 2017 | Posted in eCRM, Email Marketing, Push Notifications, SMS Marketing, Strategy | By

Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS

Growth Strategies for your Local Business (QSR) in 2017

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December 29, 2016 | Posted in Digital Marketing, Leadership, Strategy | By

I received several questions over the last couple weeks from connections on what their small businesses (mainly of the QSR variety) should be doing for growth strategies in 2017. As with any business, it is always important to understand your