What does digital mean to you?

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September 1, 2017 | Posted in Digital Marketing, Q & A | By

I have talked about this one in the past and I’m always intrigued by the comments – What does digital mean to you?

As a consumer, you give feedback when…

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February 17, 2017 | Posted in Customer Experience, Customer Feedback, Q & A | By

As a consumer, you give feedback when… A) Never B) When there is an issue with a product or service C) When you are happy with a  product or service D) When there is an incentive E) Other

eCRM & Customer Journey

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July 29, 2016 | Posted in eCRM, Q & A | By

You are currently using Customer Journey Mapping tools to better understand your customers eCRM experiences? A) Yes B) No

Question of the Week – 7/27/16

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July 28, 2016 | Posted in Q & A | By

This Weeks Question Question: Should you use an incentive for email signups? Answer: It is good to grow your list, but it is also important in HOW you grow your list. I always want people within my programs that are

Question of the Week – 7/21/16

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July 21, 2016 | Posted in Q & A | By

Today’s question is one that I receive often. Question: What tool or tools do you use to preview eMails in multiple clients and to see how customers are engaging with your eMails? Answer: I use a web based partner called

Question of the Week – 7/13/16

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July 13, 2016 | Posted in Q & A | By

Question: What are the most effective things using digital advertising to help create a call to action… Answer: Digital advertising is considered ineffective without a call-to-action especially when your advertising dollars are at stake. Some of the most effective things

Evaluating your eCRM programs

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July 13, 2016 | Posted in Q & A | By

How often are you evaluating your eCRM programs (eMail, SMS & Push) for effectiveness and added features or new opportunities? A) Daily B) Weekly C) Monthly D) Quarterly