Having a loyalty program is an important step towards creating a brand-customer bond and increasing the average spend of your patrons. Successfully promoting and marketing your loyalty program, however, isn’t as straightforward as it seems. Before you can start offering
The last year has been a tough one for many restaurants with restrictions, the way customers engaged and all the customer data they may or may not have been collecting. For the past 20 years, I have run data-driven digital
The “Regain” area is where your lapsing and lapsed customer live. With Regain, the focus of the communications and activity is based on reactivation and getting them back engaged with the brand. Keep in mind the the customers in reach
Many brands (especially restaurant and retail) have changed the way they engaged with their customers over the last year, offering many different digital ordering options for delivery, pick-up or carryout. Are you using that data? If now, why???? Need to
Reaching new and existing customers is very important in the continuous growth of your brand. I approach “REACH” as part of the on-boarding process, which is part of a larger omni-channel lifecycle strategy and program. What you want to achieve
How big of a concern is your data & privacy with voice activated devices (Smart Speakers/Assistants)?
Music streaming has come a long way since @napster – Over 507 BILLION music streams in the 1st 1/2 of this yr. #Digital360Chat What is your music streaming service?
Do you think brands are using customer data efficiently enough to provide more relevant content & CX for their audiences?
Do you think brands are using customer data efficiently enough to provide more relevant content & CX for their audiences? Who is doing it right?
Why content marketing? Educate your audience Opportunity to educate your audience on what they want, their problems, offer solutions and listen! #Digital360chat #digital #marketing #Content #contentmarketing