Challenges with Beacons and Geo-fencing

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September 16, 2016 | Posted in Apps, Beacons, Geo-Locations, Mobile | By

As we wrap up the week I want to cover some of the challenges with Beacons and Geo-fencing. Mainly, you are relying on the end user/customer to download your app, accept push notifications from your app and then have location

Geo-Fence Experiences

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September 16, 2016 | Posted in Apps, Beacons, Geo-Locations, Mobile | By

Put your consumer/customer hat on and take your marketing hat off! What has been your experience, as a consumer, when you have entered a Geo-Fenced location and received a message? Are you surprised (as in not expecting)? Do you feel