Challenges with Beacons and Geo-fencing

September 16, 2016 | Posted in Apps, Beacons, Geo-Locations, Mobile | By B2the7
As we wrap up the week I want to cover some of the challenges with Beacons and Geo-fencing. Mainly, you are relying on the end user/customer to download your app, accept push notifications from your app and then have location
Geo-Fence Experiences

September 16, 2016 | Posted in Apps, Beacons, Geo-Locations, Mobile | By B2the7
Put your consumer/customer hat on and take your marketing hat off! What has been your experience, as a consumer, when you have entered a Geo-Fenced location and received a message? Are you surprised (as in not expecting)? Do you feel