The benefits and value of a preference center is for both the brand and the consumer. Some of these benefits for the brand include; ability to better understand your customer, use as an opt-down to save subscribers, ability the have
Brand question – You find a communications preference center useful to determine what, when and how you receive a brands message? A) Yes B) No
An eMail preference center is a great way to let your customers/subscribers determine how you communicate with them and with the content they want. A preference center can also help in keeping your customers engaged and to help retain them