It is what happens after a customer complaint that show what type of brand you are.

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June 30, 2018 | Posted in Branding, Customer Experience, Customer Feedback, Customer Journeys | By

It is what happens after a customer complaint that show what type of brand you are. Did you respond? Did you try to understand the issue from the customers point of view – if really an issue, did you make

How are you talking to your customer?

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June 29, 2018 | Posted in Communications, Customer Experience, Customer Feedback, Customer Journeys, Marketing | By

How are you talking to your customers? Is your content talking at them or is your content talking with them? Engage, respond, personalize and provide relevant content…but mostly, listen! #Content #Marketing #contentmarketing #customers #engagement #branding

You are a customer everyday when you are engaging with another brand

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June 28, 2018 | Posted in Branding, Business, Customer Experience, Customer Feedback, Customer Journeys | By

You are a customer everyday when you are engaging with another brand – there are things you like/dislike AND you let them know and you expect them to make changes. Now, think like a customer for YOUR brand – listen

Make a stranger feel welcome – make someone smile today!

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June 27, 2018 | Posted in Career, Goals, Inspiration, Motivation | By

Doing things the right way and treating people the right way shows more about your leadership and your integrity than most anything else. Make a stranger feel welcome – make someone smile today!

There is only so much that you can control…focus on what can go right

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June 26, 2018 | Posted in B2The7 Bits, Inspiration, Leadership, Motivation | By

There is only so much that you can control. Don’t waste your energy on thinking about what could go wrong but to spend your energy on what can go right…and to go a little further, use the energy and effort

Know your customer and how they engage with your brand

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June 25, 2018 | Posted in Analytics, Customer Experience, Customer Feedback, Data, Digital Marketing, Marketing, Mobile | By

Know your customer and how they engage with your brand You have customers, lots of customers, but do you know how they are engaging with your brand, what content they engage with or even in what channel or device? Without

The most dangerous phase in language is thatbwe have always done it this way

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June 25, 2018 | Posted in Career, Inspiration, Motivation | By

I have heard this so many times and it usually from people not open or accepting of change…it isn’t until you try other options or different approaches to challenges that you begin to see positive change. #leadership #change #Digital #Marketing

The Customer’s Perception is Reality!

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June 23, 2018 | Posted in Branding, Communications, Customer Experience, Customer Feedback, Customer Journeys, Marketing | By

Talk to your customer to see how your brand is viewed in the eyes of the customer. Find out what your are doing right and what you are doing wrong. Get feedback on the customer experience and how your voice

Listen to your customer & think like your customer

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June 22, 2018 | Posted in Communications, Customer Experience, Customer Feedback, Customer Journeys, Leadership | By

Listen to your customer, talk to your customer, create a positive culture and give training for your employees so they take care of your customer, give experiences that your customer wants, not what you think they want – think like

How you view your brand and how your customer views your brand could be 2 entirely different views.

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June 21, 2018 | Posted in Branding, Customer Experience, Customer Feedback, Data | By

How you view your brand and how your customer views your brand could be 2 entirely different views. Constantly communicate to your customers 4 feedback and then act on that feedback. If they don’t like how you treat them, they