Are you really listening to your customer or making assumptions on what they want?

June 16, 2018 | Posted in Communications, Customer Experience, Customer Journeys | By

Are you really listening to your customer or making assumptions on what they want? Let data, analytics and customer insights be part of the planning and strategy. You do want your customer to have a good experience?   #Analytics #CustomerSuccess

Hire someone with integrity and good character

June 15, 2018 | Posted in Career, Communications, Leadership | By

I would must rather hire someone with integrity and good character that meshes well with the team than hire someone with high skills that disrupts the teamwork and Collaboration of the team. #Leadership #character #teamwork #integrity

Be simple…think like a customer

June 12, 2018 | Posted in Branding, Communications, Customer Experience, Customer Journeys | By

Be simple…think like a customer. Once you put yourself in the shoes of your customer, look at the branding, look at the experiences, look at the communications – how does all that make you feel and would you engage with

Are you really listening to your customer or making assumptions on what they want?

June 7, 2018 | Posted in Analytics, Communications, Customer Experience, Customer Journeys, Digital Innovation, Innovation | By

Are you really listening to your customer or making assumptions on what they want? Let data, analytics and customer insights be part of the planning and strategy. You do want your customer to have a good experience?   #Analytics #CustomerSuccess

Making assumptions

May 8, 2018 | Posted in Business, Career, Communications, Goals | By

Making assumptions for others isn’t good, making assumptions on behalf of other areas of the business or the customers is not good. Making the wrong assumption can jeopardize a project, hurt your reputation or impact your customers because you have

Be the brand people are interested in

February 22, 2018 | Posted in Branding, Communications, Customer Experience, Digital Marketing, Marketing | By

Be the brand people are interested in Be the brand that people are talking about Create content that people are interested in – content that is fun and engaging – forcing your message on people doesn’t work just because you

Your brand and how you know your customers

July 21, 2017 | Posted in Communications, Customer Experience, Customer Feedback | By

One thing I read and hear many times when reading about other categories, businesses and brands etc., is what they think is best for their customers. The important thing being what THEY think… That begs the question of how well

Displaying Your Team Goals

May 11, 2017 | Posted in Career, Communications, Goals, Leadership | By

You have your goals for your company and teams, how are they posted or made available for the teams? At Papa John’s, we do a great job of posting the company goals in very visible locations. This is a great

Customer benefits of a preference center

May 4, 2017 | Posted in Communications, Customer Experience, Preference Center | By

Yesterday were the benefits and value of a preference center for the brand – today I have included some of these benefits for the individual; empower the customer, get content they want, choose the frequency they want, may opt down

The benefits and value of a preference center

May 3, 2017 | Posted in Communications, Preference Center | By

The benefits and value of a preference center is for both the brand and the consumer. Some of these benefits for the brand include; ability to better understand your customer, use as an opt-down to save subscribers, ability the have

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