Why you should be learning from Gaming Apps! There are many elements from gaming Apps that can be applied to help make your App more engaging and to help with App retention. These won’t all apply to every business or
Good examples of Apps that do a great job of using push notifications to keep their customer bases active and engaged need to look no further than the Gaming Apps – especially those that you engage with socially. I have
Yesterday I posted about how thinking and focus is shifting from App Acquisition to more App Retention. A good strategy will include both and have tactics that support both. A good question to ask your team – why are people
App Acquisition or App Retention? Do a google search on App Acquisition or App Retention and you will see how some of the thinking has shifted from acquisition to retention – thus the importance of a good retention strategy. Think
Consumers today are spending more that 5 hours a day on their mobile devices. Of that time 92% is within apps and the other 8% is within the mobile browser. I have included a chart from Flurry that breaks down
What is your digital marketing point of emphasis for 2017? 1) SEO/SEM 2) eCRM – email, SMS, Push 3) Native App 4) Social 5) Website 6) Mobile 7) Customer experience 8) Customer journeys 9) Other Digital is not one tool
What value do you see with a brands App that doesn’t have an “online store”? I will use McDonald’s as an example of a brick and mortar with no online ordering but has a Native App. A – Offer &
Knowing what devices your customers are using to engage with your brand will drive where you need to spend your development dollars. Don’t build something because you like it, build it because you have the data that supports your customers
What are the brands that you engage with that have very complimentary Mobile Web and Native App experiences? I have always been a big fan of the Mobile and Native App experiences with Starbucks.
Not every brand needs an App – you need to look at your business and make the case for why you need an App and how your customers would benefit from that App. What benefit will an App give your