A good question to ask your team – why are people leaving your app?

July 27, 2017 | Posted in Apps, Customer Experience, Customer Feedback, Mobile | By

Yesterday I posted about how thinking and focus is shifting from App Acquisition to more App Retention. A good strategy will include both and have tactics that support both. A good question to ask your team – why are people

App Acquisition or App Retention?

July 26, 2017 | Posted in Apps, Customer Journeys, Mobile | By

App Acquisition or App Retention? Do a google search on App Acquisition or App Retention and you will see how some of the thinking has shifted from acquisition to retention – thus the importance of a good retention strategy. Think

Consumers today are spending more that 5 hours a day on their mobile devices.

July 25, 2017 | Posted in Apps, Customer Experience, Mobile | By

Consumers today are spending more that 5 hours a day on their mobile devices. Of that time 92% is within apps and the other 8% is within the mobile browser. I have included a chart from Flurry that breaks down

Digital marketing point of emphasis for 2017

April 21, 2017 | Posted in Apps, Communications, Customer Experience, Customer Journeys, Email Marketing, Mobile, SMS Marketing | By

What is your digital marketing point of emphasis for 2017? 1) SEO/SEM 2) eCRM – email, SMS, Push 3) Native App 4) Social 5) Website 6) Mobile 7) Customer experience 8) Customer journeys 9) Other Digital is not one tool

Brick and Mortar

April 17, 2017 | Posted in Apps, Mobile | By

What value do you see with a brands App that doesn’t have an “online store”? I will use McDonald’s as an example of a brick and mortar with no online ordering but has a Native App. A – Offer &

Android or iPhone?

April 3, 2017 | Posted in Apps, Mobile | By

Knowing what devices your customers are using to engage with your brand will drive where you need to spend your development dollars. Don’t build something because you like it, build it because you have the data that supports your customers

Mobile Web and Native App experiences

March 9, 2017 | Posted in Apps, Mobile, Websites | By

What are the brands that you engage with that have very complimentary Mobile Web  and Native App experiences? I have always been a big fan of the Mobile and Native App experiences with Starbucks.

What benefit will an App give your customers

March 8, 2017 | Posted in Apps, Mobile | By

Not every brand needs an App – you need to look at your business and make the case for why you need an App and how your customers would benefit from that App. What benefit will an App give your

Advantages to having a Mobile Website

March 7, 2017 | Posted in Apps, Mobile, Websites | By

There are many advantages to having a Mobile Website, and depending on what your goals are and what the actual content is, it will help determine if you really need a Native App. I have listed out some of the

Mobile Website or a Native App

March 6, 2017 | Posted in Apps, Mobile, Websites | By

Do you prefer a Mobile Website or a Native App to engage with a brand? I will go more into this topic this week. Mobile website have a very broad audience – any mobile device or tablet has the ability

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