Bringing your brand and customers together with Geofencing by Bernie Fussenegger SPN There are many industries that can benefit from Geofencing, but today, I’m going to focus on Geofencing and Marketing. What is Geofencing To get us started, Geofencing is a

Preview topic of the #Digital360Chat… Do you know who your customers are and in which channel they prefer? Answer using hashtag #Digital360Chat. Join us on Twitter November 7 @ 7pm ET. #TwitterChat #TwitterSmarter #Twitter #SPN #marketing #digital #socialmedia #digitalmarketing #customer

Many of you are reading this on your mobile device, which is great for this channel. But, as a brand, how are your customers engaging with you? There are certain brands that I only engage with on my mobile phone,

Think about this for a moment – 91% of mobile phone users keep their phones within 3 feet of themselves at all times. I know I do!  With that said, how is mobile playing a part in your strategy? Are

Mobile is now and your customers use mobile to engage and interact with many brands! If your business strategy doesn’t include mobile then you are way behind. Find out where your customers are and engage with them in that area.

Know your customer and how they engage with your brand You have customers, lots of customers, but do you know how they are engaging with your brand, what content they engage with or even in what channel or device? Without

Consumers are in control and are driving change! Are you listening?     #digitaltransformation #mobile @DeloitteInsight #video #data #digitalmedia #streaming @B2the7 

Doing the same thing over and over will at some point yield results that you are not happy with. Look for ways to innovate, change and engage differently…your customers are already doing so! #innovate #change #engage #customers View on LinkedIn

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Heard this yesterday and really liked the use case around behavior. When you are on a plane and are about to land (without any access to a network or WiFi), what are the first actions or App that you check