Outside of your subject line, your Preheader is one of the most important elements within a eMail. The Preheader should be a nice compliment to your subject line and it will also provide the opportunity to provide more details about
It’s hard to fail, but worse never to have tried to succeed.
When is the last time you reviewed the flow or the customer experience of your eCRM programs by a expert resource outside of your organization? This is something that is good to do a couple times a year.
The choice is yours – I prefer #2.
Testing, analytics, testing, analytics and more testing & analytics. What are you doing to test your eMails, to track your eMails and to see how your eMails are performing? Tools to use – Litmus, Persado and Google Analytics tags…along with
Question: What are the most effective things using digital advertising to help create a call to action… Answer: Digital advertising is considered ineffective without a call-to-action especially when your advertising dollars are at stake. Some of the most effective things
How often are you evaluating your eCRM programs (eMail, SMS & Push) for effectiveness and added features or new opportunities? A) Daily B) Weekly C) Monthly D) Quarterly
One question that I receive all the time from other digital professionals is if I feel my team is properly staffed to handle all the eCRM programs and responsibilities. This should be something that you are thinking about and planning
This past week, I focused on eMail – how they are optimized and how subscribers are interacting with brands. This is the one area of eCRM that I really love. With eMail you still have one of the best ROI’s