When you download a Native App, do you accept Push Notification? A) Yes B) No C) Yes and then turn off when the messages are not relevant D) Yes and then turn off when the messages are too frequent

The difference between a Native App and a Web App. Native App – App developed essentially for one particular mobile device and is installed directly onto the device itself. Web App – Internet-enabled apps that are accessible via the mobile

Last week brought a lot of comments and feedback around Mobile and Apps. Brands and Marketing Professionals are very excited around Mobile and Apps, so I’m going to keep the topic going for this week. What Apps do you use

Not every business can afford to build and maintain an App. With that said, this puts more emphasis on your Mobile site and ensuring you are taking your audience into consideration. Tips for your mobile site – Optimized content –

You have your App, but how are you using Push Notifications to bring customers back into your App? There are several Push options that work well – 1) Broadcast 2) Event triggered 3) Personalized and 4) Behavioral. With Apps, it

I have read many articles on the topic of “Time spent” In-App vs Mobile Web. You really need to have an understanding of what that means and how that may not have any relevance to your brand or even category.

As a consumer, do you prefer a brands Mobile website or their iOS/Android App? Why? A) Mobile Website B) iOS/Android App

Why do you like engaging with brands while on your Mobile devices? a) Research b) Purchase c) Social channels d) Better experience e) More convenient f) Ease of ordering g) Other, please explain

Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing

Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing