Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS
One of my favorites in eCRM is eMail. You can drive sales, transaction, awareness and so much more for a high ROI. In the past, batch and blast has been very effective for many brands for a long time. In
Are you ready for 2017? One of the first steps is to look at the copyright information on all your digital and non-digital assets and make the easy change to 2017. While this is a somewhat easy change, it is
End of Year analysis of your 2016 eMail programs – what has worked, what hasn’t work and why for each? This gives me an idea of any potential roadblocks that were had for the year and how we were able
The 2016 Presidential Campaign was very interesting with how both candidates engaged with their fan base. From what I experienced, social and eMail were very large parts of their campaign. Earlier this week, I read a good article called the
You rely on in-house creative, an agency or other outside resource to create and develop your brands promotional eMail messages? A) In-House B) Agency 3) Other Resource
Another important element to your email program is the “From” line. A suggestion is to include your brand name and to avoid numbers or special characters. The “From” line let’s your email subscribers can better identify your brand in a
Do you enroll in a brands eMail and SMS programs expecting different messages, communications and offers?
The landing page your are sending your engaged eMail subscribers to is just as important as the email itself. Is it optimized for mobile? Does it have detailed information for conversions? Do you know how your eMail subscribers are interacting
Benefits of using Emojis in your email subject lines; increase open rates, stand out from your competitors, convey emotion and potential saving of space. While they are good, they need to be used in moderation and there will be rendering
You must be logged in to post a comment.