How you grow your eCRM databases is important. Organic growth is the best, but I have tested some eMail acquisition partners with good success – you can be very targeted in the type of subscriber you are looking for. Look
Brand question – What brands, that you have engaged with, did a good job of using incentives to get you to sign up for their eCRM programs? Reward and Loyalty programs are two areas where the incentives make sense and
eMail and SMS incentives – incentives are great for building your eCRM databases but how loyal are the customers you are bringing into your programs? You do need to give your customers the value of signing up to be part
When you receive an Brand or Promotional offer via eMail on your smartphone, what do you do next? A – Click straight from the email B – Visit the mobile website C – Get on your PC and purchase D
Going to end the week with another question – How are you most likely to read the personal/promotional emails that you receive from brands? A – Desktop B – Tablet C – Mobile device If you take work/business email out
According to the Litmus “State of Email (March 2017”, 54% of eMail is being open on Mobile while desktop represents 16%. With that said, it is even more important to mobile optimize your eMails for the best experience for your
When you enroll in a brands email program, do you care about the customer journey that has been developed or do you just want the offers? Many journeys are specific to your behaviors or past engagements with a brand and
Over the last few years, there have been so many reports that eMail is dead. If fact, eMail is more important and relevant today than it was five years ago… eMail has huge successes when it is mobile optimized, part
Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital
ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do