I received several questions over the last couple weeks from connections on what their small businesses (mainly of the QSR variety) should be doing for growth strategies in 2017. As with any business, it is always important to understand your
In 2017, spend more time celebrating your teams successes and wins. Many times, teams will focus on what they didn’t do well or if they had a failure and they don’t spend enough time celebrating what is going well or
Did you listen to your customers in 2016? What tools do you have in place to get an better understanding of how your customers are engaging with your brand and when they are having potential sales blocking or experience issues?
As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard
As 2016 comes to an end, what did your teams do to make your brands customer experience better? Look at all programs and channels – it could have been a new Welcome Series or a Preference Center. List out all
Mobile and end of year…Throughout most of 2016, most brands should have seen more and more of their customers interacting with their brand with mobile devices. As you head into 2017, is your mobile website set-up to handle the mobile
Push Notifications year in review. As one of the new comers to the eCRM game, there is still much to learn about Push Notifications and how customers are reacting to it. Like with other programs, it is important to understand
Website end of year analysis for 2016 – this seems like such as easy task to do, but this is one that many brands don’t do – and that is a post-year site review. Your learning from your post-year reviews
End of Year analysis of your 2016 SMS programs. SMS is still one of the most under-used eCRM programs and of the programs many brands have, they are programs are mainly offer and transactional based. Look back on 2016 and
End of Year analysis of your 2016 eMail programs – what has worked, what hasn’t work and why for each? This gives me an idea of any potential roadblocks that were had for the year and how we were able