How are you currently using your SMS programs – promotional or is it triggered? For 2017, I would recommend creating segments and begin to communicate to each segment differently. Grow and learn as you add more data points – making
A bit late, but here are my thoughts from the week of 1/23. I can’t say it enough, SMS is still underused and such a good eCRM for not only a promotion element, but as a utility. Every program begins
Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital
Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities.
ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do
Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS
Doing your checks for digital to start 2017…are your Text/SMS marketing programs compliant? Do you have the proper disclaimers in the actual text message when a customer signs up or engages with your programs and within any creative that is
As we close in on the end of 2016, it is a good time to evaluate your goals from 2016. What goals did you achieve and what goals did you miss and why for each? It is not a hard
End of Year analysis of your 2016 SMS programs. SMS is still one of the most under-used eCRM programs and of the programs many brands have, they are programs are mainly offer and transactional based. Look back on 2016 and
This past week I focused again SMS Marketing – this is the one eCRM tool that brands don’t fully understand how to utilize. No other tool has a 90% open/read rate within 15 minutes of receiving – that is powerful