eMail continues to be the top ROI eCRM program for many Marketers. A/B testing within eMail should be part of your program – test, make adjustments, measure and then do it all over again. The behaviors of your eMail subscribers
Gmail To Support Responsive Design. This is huge news for any business or organization that has had to trouble shoot their email designs for Gmail – it is very time consuming – time that could be spend in other design
With Mobile devices today and with the ability to take them anywhere you want, to use them for searching, shopping and more – location now becomes a very important element to target those devices with message that are relevant. With
Android vs Apple: Smartwatch race. Smartwatch will only grow 4% this year to 20 million devices. Smartwatches are those that run third-party applications and then there is the overall smart wearable devices (glasses) of which both are dwarfed by the
The Best Day for Sending Promotional Email. According to a new study done by Yesmail, there are many factors in play to determine the best day of the week for sending – industry rates, conversion rates, open/click rates and more…more
As we wrap up the week I want to cover some of the challenges with Beacons and Geo-fencing. Mainly, you are relying on the end user/customer to download your app, accept push notifications from your app and then have location
Put your consumer/customer hat on and take your marketing hat off! What has been your experience, as a consumer, when you have entered a Geo-Fenced location and received a message? Are you surprised (as in not expecting)? Do you feel
Digital Ad Spending Growth. By the end of 2016, digital ad spending will have surpassed that of TV ad spending much earlier that expected. This means that digital will represent 36.8% of total US media spending compared to 36.4% for
Fitness Trackers Lead Wearable Devices. For the last quarter, shipments of wearable devices increased 26% over last year (23 million units). There are 2 types of wearables – Basic and Smart with Basic accounting for 83% of those shipped…More GoPro
Amazon Adding Alexa to its Fire Tablets. Alexa is the voice assistant that has been in Amazon’s Echo, Fire TV, and Fire Stick devices…more eMail Still Top ROI eCRM Channel. Email continues to be the select channel or format for
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