This past week was fun for engagement, for comments and for feedback from my LinkedIn connections. Beacons and Geo-location services are very exciting and all the feedback shows how important this technology is and where it us going. The feedback
With Geo-Fencing you are relying on Push Notifications to send quick location based alerts and offers when an App users entered into the defined boundary. Some options with the messaging is that you can choose when your users receive the
What’s the difference between Geo-Fencing vs Geo-Targeting? Geo-Fencing is the virtual boundary or radius around a location that is set by a marketer. Geo-Fencing will capture all users who move into the boundary that you have defined. Think retailers who
This week is all about Geo-Locations/Geo Fencing. Geo-fencing is a location-based service that will send messages to your smartphone when you enter a defined geographic area. This could be a stadium, a mall or a retail outlet. Use-case – you
Bud Light Kicks Off #MyTeamCan. Why not drink your Bud Light from Bud Light team can. Bud Light kicked off it’s NFL beer sponsorship on Thursday with it’s 75 second commercial…more Video Ads on Larger Screens. Video ad completion
Twitter’s CPMs fall 18% over the last year. Twitter’s CPM fell to $4.29 according to ad index from SalesForce. Facebook on the other hand, saw its CPM rise to $6.33. Why is this big news? With 80% of Instagram’s users
The Next Generation iPhone 7. The iPhone 7, next-generation smartphone will be available for pre-order on Friday September 16. Some of the features of the 7 are; Water and dust resistant, better speakers, new camera, longer battery life and a
Snapchat is poised for massive ad revenue growth in 2017. In the US, the Discover feature currently generates 43% of the companies ad revenue, but that should shift next year as Stories will overtake Discover as the dominate add revenue
On Thursday and Friday of this week, I discussed 2 use cases for Beacons/Geo-Location for Sporting Venues and Retail stores. There are so many other use cases for Beacons, use your imagination on how you could interact with a consumer
Boost your Brand Awareness with Mobile Video Ads. In two separate video ad campaigns tested on both mobile and desktop, brand awareness was much higher with mobile (Test ran by ad software provider Videology)…more SpaceX rocket explosion most “difficult
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