Why do you like engaging with brands while on your Mobile devices? a) Research b) Purchase c) Social channels d) Better experience e) More convenient f) Ease of ordering g) Other, please explain
Why do you like engaging with brands while on your Mobile devices? a) Research b) Purchase c) Social channels d) Better experience e) More convenient f) Ease of ordering g) Other, please explain
Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing
Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing
Ways your brand can utilize SMS – Promotional, order confirmation, account changes, forgot password, automatic triggers based on data and behavior, app download, keywords for specific behaviors and so on. Let people interact with your brand with the channel they
How are you growing your SMS database? This is the one area where I’m pretty adamant about growing the SMS database organically through your own channels, such as your website, email programs, socially, POP materials and in-store. I do not
This past week I focused on your communication strategy, your eCRM communication planning, when and what days you send your communications and why, the importance of analytics and receiving feedback from your customers. When you put everything together, you will
As you begin your SMS strategy you will want to see what data points you are capturing. The more data points, the more engaging programs you can begin to run. Some high level programs you could be doing – personalization,
How are you currently using your SMS programs – promotional or is it triggered? For 2017, I would recommend creating segments and begin to communicate to each segment differently. Grow and learn as you add more data points – making
When is the last time you ask for and received feedback from your customers? As marketers, we sometimes think that we know what is best for our customers and that we have the best programs in place. Take this time