Engaging with Brands

05f8766c-6dcc-4ebd-8b7d-a89709c42804

January 31, 2017 | Posted in Mobile | By

Why do you like engaging with brands while on your Mobile devices? a) Research b) Purchase c) Social channels d) Better experience e) More convenient f) Ease of ordering g) Other, please explain

Why do you like engaging with brands while on your Mobile devices?

Smartphones-Laptops

January 31, 2017 | Posted in Apps, Mobile | By

Why do you like engaging with brands while on your Mobile devices? a) Research b) Purchase c) Social channels d) Better experience e) More convenient f) Ease of ordering g) Other, please explain

Is Mobile part of your digital/marketing strategy?

Mobile_Experiences

January 30, 2017 | Posted in Apps, Mobile | By

Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing

Is Mobile part of your digital/marketing strategy?

Mobile_Experiences

January 30, 2017 | Posted in Apps, Mobile | By

Is Mobile part of your digital/marketing strategy? Mobile web (responsive) or Mobile App? Ask yourself why your customers would be using their mobile device to engage with your brand – is it for Social engagement? Ability to search/order while doing

Ways your brand can utilize SMS

main-qimg-b1324c300234eb339e847afe2429d9bd

January 27, 2017 | Posted in Mobile, SMS Marketing | By

Ways your brand can utilize SMS – Promotional, order confirmation, account changes, forgot password, automatic triggers based on data and behavior, app download, keywords for specific behaviors and so on. Let people interact with your brand with the channel they

How are you growing your SMS database?

mobileecommerce

January 26, 2017 | Posted in Mobile, SMS Marketing | By

How are you growing your SMS database? This is the one area where I’m pretty adamant about growing the SMS database organically through your own channels, such as your website, email programs, socially, POP materials and in-store. I do not

B2The7 Bits: Your Communication strategy; ECRM Communication Planning; Sending Times and Days; Using Analytics; Customer Feedback

customerstalking

January 25, 2017 | Posted in B2The7 Bits | By

This past week I focused on your communication strategy, your eCRM communication planning, when and what days you send your communications and why, the importance of analytics and receiving feedback from your customers. When you put everything together, you will

SMS Programs and Your Data Points

Loyalty-programs_image

January 24, 2017 | Posted in Mobile, SMS Marketing | By

As you begin your SMS strategy you will want to see what data points you are capturing. The more data points, the more engaging programs you can begin to run. Some high level programs you could be doing –  personalization,

How are you currently using your SMS programs – promotional or is it triggered?

AAEAAQAAAAAAAAiZAAAAJDI0MTA1MDBjLTAxYzItNDYyYS04YTE1LTJmZTE4NWRmMTE1ZA

January 23, 2017 | Posted in SMS Marketing | By

How are you currently using your SMS programs – promotional or is it triggered? For 2017, I would recommend creating segments and begin to communicate to each segment differently. Grow and learn as you add more data points – making

Customer Feedback

customerstalking

January 20, 2017 | Posted in Customer Feedback | By

When is the last time you ask for and received feedback from your customers? As marketers, we sometimes think that we know what is best for our customers and that we have the best programs in place. Take this time