A bit late, but here are my thoughts from the week of 1/23. I can’t say it enough, SMS is still underused and such a good eCRM for not only a promotion element, but as a utility. Every program begins
Jumping back into the new year with both feet! Time to look at your digital checks to ensure your programs are compliant and have all the necessary and up-to-date disclaimers. Next up, looking at your content strategy for 2017 and
Analytics should be an important part of your programs. You need to have a good understanding of how your customers are engaging with all your eCRM channels so you can make the necessary adjustments. I do understand that many digital
Why do you send messages on the days you do? Has it been tested and are you using A/B testing for optimal sending times based on engagement of your customers? Are you looking at events or comping over sales opportunities.
ECRM communication planning. How do you plan and schedule what is being sent via your eCRM channels? Are the communications planned out in advance or spur of the moment? I define eCRM channels as eMail, SMS and Push. I do
Communication strategy…what are your goals for each communication and what are the tactics to achieve that goal? You should have an overall eCRM strategy and then the pillars to support that strategy. With eCRM, your pillars will be eMail, SMS
Lots of good engagement on my post yesterday around Push Notifications. This is the one communication method that many marketers are not familiar with or don’t understand the true benefits of. To make it more complex, in order to send
Kicking off 2017 with Push Notifications! If you have an App and are not utilizing Push Notifications to communicate to your App users, you are missing out on some communication opportunities for branding, promotions, targeting, utility uses and more. Make
As you begin 2017, what has mobile done for your lately? As mobile usage continues to grow are your channels ready? Is the content and experience optimized? Do you have Apps and how are your customers engaging with both your
One of my favorites in eCRM is eMail. You can drive sales, transaction, awareness and so much more for a high ROI. In the past, batch and blast has been very effective for many brands for a long time. In